Why Us?
Compare Askaway and Traditional Chatbots
AskAway uses patent-pending AI technology to turn today’s chatbots into tomorrow’s actual sales agents. Your store—if you have one—already uses highly-trained sales staff. Can you imagine closing sales without them? Shouldn’t your website have that same advantage? With Icecap, it can.
| AskAway’s Salesbots | Traditional Chatbots | |
|---|---|---|
| Knows your industry, with specialized training in your vertical market | Yes, this training is built in. AskAway specializes in the jewelry industry, and multiple others as well. | No, they’re generic, and have no particular expertise with your industry. |
| Can serve up actual product images and descriptions, based on customer requests | Yes | Generally, no. |
| Can guide customer through the entire sales experience, all the way to the shopping cart and checkout process | Yes | Generally, no. |
| Can even negotiate with customer if/as needed to close a sale (Under the store's guidance) | Yes, this is patent-pending technology | No. |
| Can be setup in minutes, and costs less than $3/day | Yes | More expensive, harder to install, and/or less functionality. |
Why AskAway?
Yes, there are plenty of companies offering chatbots. A few even offer AI-powered tools designed to help websites sell. So why choose this one?
Deep Roots in the Jewelry Industry
AskAway was created by professionals with over 60 years of combined experience delivering marketing tools to jewelers. We don’t just understand your industry—we understand your customer.
Built-In Jewelry Expertise
Generic chatbots rely on scraping the internet to learn about lab-grown diamonds (our bots call them “synthetic”), grading labs, karat vs. carat, membership organizations (AGS, GIA Alumni, JVC, IJO), and countless other topics. With AskAway, all of that will be pre-programmed. Our salesbots speak your language—because they’ve been trained by people who know it.
Your Story, Front and Center
Independent jewelers are more than businesses—they’re personal stories. Our bots are designed to highlight what makes your store special: your history, your founders, your credentials (like “the owner is a G.G.”), and your unique services. Your brand narrative isn’t just preserved—it’s promoted.
More Than Answers: Real Sales Conversations
Most chatbots just respond. AskAway sells. Our bots don’t stop at “yes”—they showcase products from your inventory, engage with customers conversationally, and guide them toward purchase decisions. Ask, “Do you carry Seiko?” and they’ll offer to show models—not just say yes.
Smart Negotiation Tools
Our patent-pending technology lets you authorize your salesbot to engage in limited, rule-based negotiation. Want to offer 10% off when a customer hesitates? You can. You control the boundaries; the bot handles the closing.
Complete Visibility
Every conversation between customer and salesbot is available to you. See what’s working, where people are hesitating, and what questions come up most. Use that insight to refine your marketing, your training—and your business.
Coming soon: Get automatic monthly reports, analyzing those transcripts and giving you actionable advice on what your customers are looking for.
Ongoing Fine-Tuning
Like a new salesperson, your salesbot will benefit from continuous improvement. We make it easy to adjust how it responds, refine its product knowledge, and optimize how it engages. Think of it as live coaching for a digital employee.
Free Trial. No Long-Term Contract.
Start with a 30-day free trial. Cancel anytime before the end—no strings, no charges. After that? Still cancel anytime. We believe in earning your business every month.
The Bottom Line
Other providers may offer some of these features. But only AskAway offers all of them.
And only AskAway was built specifically for the jewelry industry.
Ready to try it for yourself?